Legal
Privacy Policy
Last updated: March 2026
1. Who we are
Practice ND is the private counselling and coaching practice of Olena Baeva, based in the United Kingdom. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is Olena Baeva, contactable at olena@practice-nd.co.uk.
2. What data we collect
We may collect and process the following personal data:
- Contact form enquiries: your name, email address, reason for reaching out, and the content of your message.
- Consent form submissions: your name and email address, used to generate and deliver a signed consent document.
- Website analytics: anonymised usage data collected by our analytics provider (see Cookie Policy below). [Provider to be confirmed.]
3. Special category data
As a counselling practice, we may process data concerning your mental health and wellbeing. This is special category data under UK GDPR. We process this data only with your explicit consent, or where it is necessary for the provision of health or social care services (Article 9(2)(h) UK GDPR). We will never share your health-related data with third parties without your explicit consent, except where required by law.
4. How we use your data
We use personal data for the following purposes:
- To respond to your enquiries submitted through our contact form.
- To send you a confirmation email when you submit a contact form or consent form.
- To generate and deliver consent documents via email.
- To understand how our website is used and to improve our services.
5. Legal basis for processing
- Consent: when you submit a contact or consent form, you consent to us processing your data for the purposes described.
- Legitimate interests: we use anonymised analytics data to improve our website and services.
- Legal obligation: we may process data where required by law.
6. How we store your data
Contact form submissions and consent form submissions are delivered to us via email only. We do not store your form data in a database or on our servers. Emails are retained in our email account and managed according to our data retention practices.
7. Data sharing and third parties
We use the following third-party services to operate this website:
- Resend (email delivery): processes your name and email address to send transactional emails. Resend Privacy Policy.
- Analytics provider (website analytics): collects anonymised usage data. See our Cookie Policy below. [Provider to be confirmed.]
- Hosting provider (website hosting): hosts this website. [Provider and privacy policy link to be confirmed.]
We do not sell your personal data to any third party.
8. Data retention
We retain contact form enquiries for as long as necessary to respond to your enquiry and for a reasonable period afterwards for record-keeping purposes. Consent documents are retained as required for our professional obligations. You may request deletion of your data at any time.
9. Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data.
- Object to or restrict processing of your data.
- Data portability.
- Withdraw consent at any time.
To exercise any of these rights, contact us at olena@practice-nd.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
10. International transfers
Some of our third-party service providers (such as Resend for email delivery) may process data outside the UK. Where this occurs, appropriate safeguards are in place, including Standard Contractual Clauses or equivalent measures approved under UK GDPR.
11. Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "last updated" date.
Terms of Use
Last updated: March 2026
1. About this website
This website is operated by Olena Baeva, trading as Practice ND. By using this website, you agree to these terms of use. If you do not agree, please do not use this website.
2. Not a substitute for professional advice
The content on this website is provided for general information purposes only. It is not intended as, and should not be relied upon as, a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of a qualified health professional with any questions you may have regarding a medical or mental health condition.
3. No therapeutic relationship
Use of this website, including submitting a contact form or reading blog articles, does not create a therapeutic or counselling relationship between you and Olena Baeva. A therapeutic relationship is only established through a formal agreement and the commencement of sessions.
4. Intellectual property
All content on this website — including text, images, logos, and design — is the property of Olena Baeva / Practice ND and is protected by copyright law. You may not reproduce, distribute, or use any content from this website without prior written permission, except for personal, non-commercial use.
5. Blog articles and case studies
Blog articles are written for educational and informational purposes. Case studies on this website are based on real client experiences, but names and identifying details have been changed to protect privacy. Any resemblance to actual persons is purely coincidental.
6. External links
This website may contain links to external websites. We are not responsible for the content or privacy practices of those websites. We encourage you to read the privacy policies of any external websites you visit.
7. Limitation of liability
To the fullest extent permitted by law, Practice ND accepts no liability for any loss or damage arising from your use of this website or reliance on its content. This website is provided on an "as is" basis without warranties of any kind.
8. Governing law
These terms are governed by the laws of England and Wales. Any disputes arising from the use of this website will be subject to the exclusive jurisdiction of the courts of England and Wales.
9. Changes to these terms
We may update these terms from time to time. Continued use of the website after changes are posted constitutes your acceptance of the revised terms.
10. Contact
If you have any questions about these terms, please contact us at olena@practice-nd.co.uk.
Accessibility
Last updated: September 2026
Our commitment
Practice ND is committed to making this website accessible to everyone, including people with disabilities and those who use assistive technologies.
Standard
We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at Level AA.
What we've done
This website has been built with accessibility in mind. It uses semantic HTML, is designed to support keyboard navigation, aims to maintain sufficient colour contrast ratios, is designed to work with screen readers and works across screen sizes and devices.
Known limitations
We are aware that some older blog content may not yet meet all accessibility standards. We are working to address this.
Reporting issues
If you experience any difficulty using this website or have suggestions for improvement, please get in touch. We take accessibility feedback seriously and will do our best to respond promptly.